Custom Creative Approval

March 18th, 2015

A few weeks ago, we asked our publishers to complete a short survey to help us identify the ways we could improve PeerFly and one response we noticed was a call to streamline the creative approval process. We heard you! You may have already noticed the new “Custom Creatives” tab on your offer pages. The process is pretty simple but let’s go over how it works.

1. Why We Approve Creatives 

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It may seem like an extra step, but creative approval is one of our most important compliance policies. Our clients often have the advantage of an in-house legal team to vet the banners and landing pages you see provided on PeerFly. Since that’s not a resource typically available to publishers, we have you send your creatives to us to make sure you stay out of hot water. Even things like word usage or non-compliant images can lead to legal repercussions in rare cases.

2. How To Submit Creatives

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The “Custom Creatives” tab is now located on the offer page right next to “Similar Offers.” If you’re submitting a landing page, just enter the link and hit “Submit.” Make sure to include https:// before the address!

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Need to send in a banner? Just choose the file, upload and submit it. We’re not accepting .zip files at this time so just upload as many as you need.

3. Managing Your Creatives 

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After your creatives are submitted, they’re moved into our approval queue for us to look over. Once yours are processed, you’ll get an email letting you know you’re good to go. If your creatives are denied, we’ll let you know why so you can update them and re-submit.

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You can also check you approval status on the offer page.


Lauren Hostert

I'm an Affiliate Manager at

26 thoughts on “Custom Creative Approval

  1. Liz

    Uploading each banner one by one is not fun. Can you change the way the upload works so multiple images can be uploaded at once?

  2. Felix Torres

    Good Afternoon Lauren,

    Just getting started with PeerFly again after a long skill development hiatus.

    Glad to see that we can submit landers and banners directly for approvals via the workflow you described.

    Should make things infinitely simpler.

    Many Thanks and Best Wishes,


  3. Hengki

    Is there no possibility to use facebook groups for getting leads? I see there are some potential of leads there, but custom creative doesn’t seem to provide it.

  4. orna kayzerman

    Thant you for approving me. I’m very excited to start working with you.

    I’m Hope to succeed in PeerFly
    Thank’s again
    orna kayzerman

  5. Dimaro Funebibo

    Please, when advertising on Youtube, am I to submit the Ad video as a Custom Creatives tab for approval. thanks

  6. Meera huma

    Could you help me understand the policies of what to add and what to remove from the landing page, as my landing pages have been denied for several reasons each time i make one, and each time there is a new reason for it to be denied.

    1. Lauren Hostert Post Author

      The changes required are noted in the denial email you’re sent. If you’re unclear, please respond to the email for clarification.

      1. Bright charles

        Hlw lauren, am new to peerfly as an afilliate manager/publisher, so i was asking more explanations on “landers” and “banners” cause its kind getting hard for me to understand maybe ther terms used thanks

  7. muhammad umer

    so my question is that if I cant submit a custom landing page. may I direct promote offers, which is Difficult now a days, so I have two ways to promote offer via customs domain approve domain for direct linking or second landing page,, and you said publisher submit a custom landing page first but if publisher has not any skills or any other condition peerfly reject his custom landing ..which way we go ???

  8. Rizwan Abbasi


    Couple of queries on custom creatives?

    1) What is an average turn-around-time for approvals?
    2) Can I can make minor changes (tweaks in text/images) in the creatives after they being approved?
    3) Do i need approvals for same offers but for different goes. That is, is it possible that I take approval on one geo and that is good for all/other geos for that same offer?
    4) Are there any guidelines on approval factors/benchmarks?

    Thanking you in anticipation.



    1. LukePeerFly

      Here are the answers to your questions:

      1) It depends on the client (we’re sending them to the client and then we have to wait back). Some are immediately pre-approved and others can take 24 hours or longer. I would say average is probably about 24 hours.

      2) Yes, as long as you are not making vital changes to the messaging of the approved creative, that should be fine.

      3) Once you creative is approved for 1 GEO, it would be fine to use on the others.

      4) It varies based on the client. Be clear in your messaging. You’re welcome to try new angles with your landing pages/banners, but obviously those have more chance of being denied than if you use a similar message/angle to what is already being used on the offer landing page or banners.


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